Schedule at a Glance

PCB West is the leading technical conference and exhibition for electronics designers, design engineers, fabricators, and assemblers. See you in Santa Clara, California October 8 – 11, 2024!

10:00 a.m. to 12:00 p.m.
AC/DC? DC to AC? Power Integrity and Decoupling Primer for PCB Designers – A Practical Introduction
Ralf Bruening, Zuken
10:00 a.m. to 3:00 p.m.
Boot Camp – Science-Based Power Supply Design, Part 1
Dan Beeker, NXP Semiconductor
10:00 a.m. to 3:00 p.m.
Part Placement Choices and Consequences
Susy Webb, DesignScience
10:00 a.m. to 3:00 p.m.
Circuit Grounding to Control Noise and EMI
Rick Hartley, RHartley Enterprises
10:00 a.m. to 3:00 p.m.
Signal Integrity in Thin PCB Materials and IC Substrates
Zachariah Peterson, Northwest Engineering Solutions
10:00 a.m. to 3:00 p.m.
Design for “X”
John Watson, Altium
12:00 p.m. to 1:00 p.m
Lunch-N-Learn (Tuesday Conference Attendees Only)
Sponsored by Polar Instruments
1:30 p.m. to 2:30 p.m.
PCB DfM (A Comedy Routine Depicting a Typical Dialog between a PCB Designer and Fabricator)
Stephen Chavez, Siemens, and Gerry Partida, Summit Interconnect
3:00 p.m. to 4:00 p.m.
Printed Circuit Engineering Association Annual Meeting
Chairman: Stephen Chavez, Siemens
4:00 p.m. to 5:00 p.m.
Harnessing the Power of AI in PCB Design: Addressing Challenges and Unlocking Opportunities
David Wiens, Siemens
4:00 p.m. to 5:00 p.m.
How to Protect Your IP When Working with Your Manufacturing Partners
Hemant Shah, IPC-2581 Consortium, and Bob Miklosey, Aegis Software
4:00 p.m. to 5:00 p.m.
Propagation Delay Analysis by Employing Various PCB Manufacturing Process
Jaeho Choi, Samsung Electronics
4:00 p.m. to 5:00 p.m.
Toward Optimal Surface Finishing of PCBs: Sustainable Solution for Automated and Optimized Cu Balancing and Cu Electroplating Step
Agnieszka Franczak, Elsyca NV
4:00 p.m. to 5:00 p.m.
Best Practices for HDI and Sub-Lamination Structures: Overcoming Challenges for Optimal Yield and Performance
Gerry Partida, Summit Interconnect
10:00 a.m. to 12:00 p.m.
Avoiding Assembly Pitfalls – DFA/DfM Lessons for First PCB Runs
Keven Coates, OnwardAir
10:00 a.m. to 12:00 p.m.
Differential Pair Design for 112 Gbps and Faster Systems
Zachariah Peterson, Northwest Engineering Solutions
10:00 a.m. to 12:00 p.m.
PCB Thermal Design: Quenching the Blaze
Ethan Pierce, Pierce Design, and Tomas Chester, Chester Electronic Design
10:00 a.m. to 3:00 p.m.
Boot Camp – Science-Based Power Supply Design, Part 2
Dan Beeker, NXP Semiconductor
12:00 p.m to 1:00 p.m.
Free Lunch on Exhibit Floor
 
1:30 p.m. to 2:30 p.m.
Precision in Design: A Course on Strategic Design PCB Assembly
Tomas Chester, Chester Electronic Design
1:30 p.m. to 3:30 p.m.
A Case Study on the Performance and Reliability of New Low-Cost and Sustainable PCB Materials for Immersion-Cooling Computer Systems
Dan Liu, Alibaba Group, and Wayne Wang, Shennan Circuits
1:30 p.m. to 3:30 p.m.
Routing and Termination of Lines to Control Signal Integrity
Rick Hartley, RHartley Enterprises
5:00 p.m. to 6:00 p.m.
Reception on Exhibit Floor
sponsored by Cofactr and EMA Design Automation
6:00 p.m. to 7:30 p.m.
PCB Design Community Meetup / Generative AI Panel Discussion
sponsored by PCEA and JITX (room 203/204)
9:00 a.m. to 10:00 a.m.
Panel: Engineering Knowledge Gaps
Moderator: Stephen Chavez
 
Panelists:
Amar Basu, Ph.D., Wayne State University
Scott Nance, Optimum Design Associates (invited)
John Watson, Palomar Community College/Altium
9:00 a.m. to 10:00 a.m.
Panel: UHDI: From Design to Manufacturing
Moderator: Geoffrey Hazelett
 
Panelists:
Michael Gleason, GreenSource Fabrication
Meredith Labeau, Calumet Electronics
Anaya Vardya, ASC Sunstone Circuits
Jay Vyas, SigmaTron International
10:00 a.m. to 11:00 a.m.
AI and PCB Design: Where are We and Where are We Going?
Matthew Leary, Newgrange Design
10:00 a.m. to 11:00 a.m.
“Copper Pours” on PCB Signal Layers
Rick Hartley, RHartley Enterprises
11:00 a.m. to 12:00 p.m.
Keynote: “AI Roadmap for PCB Layout: New Opportunities for PCB Designers”
Charles Pfeil
12:00 p.m. to 1:00 p.m
Free Lunch on Show Floor
 
1:30 p.m. to 2:30 p.m.
PCB Cost Drivers
Ramon Roche, NCAB Group
1:30 p.m. to 3:30 p.m.
The Most Common Issue Seen in Incoming Designs in PCB Fabrication
Mike Tucker, Millennium Circuits, and Ray Fugitt, DownStream Technologies
2:30 p.m. to 3:30 p.m.
Nuke the Netlist
Terry Hoffman, Cisco Systems, and Dana Korf, Nano Dimension
4:00 p.m. to 5:00 p.m.
PCB and Circularity
Ramon Roche, NCAB Group
4:00 p.m. to 5:00 p.m.
Panel: AI in Electronics
Moderator: Phil Marcoux
 
Panelists:
Tomide Adesanmi, Circuit Mind
Matthew Leary, Newgrange Design
Reddy Mallidi, AI Strategist & COO 
Kyle Miller, Ph.D., Zuken
Timon Ruban, Luminovo
David Wiens, Siemens
5:00 p.m. to 6:00 p.m.
Reception on Exhibit Floor
sponsored by Cofactr and EMA Design Automation
6:00 p.m. to 7:30 p.m.
PCB Design Community Meetup / Generative AI Panel Discussion
sponsored by PCEA and JITX (room 203/204) 
 
Panelists:
Phillip Gulley, Cofactr
Severin Ibarluzea, tscircuit
Jonah Stephenson, Google
9:00 a.m. to 6:00 p.m.
How PCB Design Affects Fabrication
Paul Cooke, AGC
9:00 a.m. to 6:00 p.m.
PCB Design for Engineers
Susy Webb, DesignScience
10:00 a.m. to 12:00 p.m.
Signal Attenuation in Very High-Speed Circuits
Rick Hartley, RHartley Enterprises
10:00 a.m. to 3:00 p.m.
Introduction to Signal Integrity/High Speed PCB Layout
Keven Coates, OnwardAir
10:00 a.m. to 3:00 p.m.
The Basics of Rigid Flex Design
John Watson, Altium
10:00 a.m. to 5:00 p.m.
Power Delivery System (PDS) Design
Lee Ritchey, Speeding Edge
12:00 p.m. to 1:00 p.m.
Lunch-N-Learn (Thursday Conference Attendees Only)
Sponsored by ASC Sunstone Circuits and Screaming Circuits
1:30 p.m. to 3:30 p.m.
DDR5 Through the Eyes of the Designer
Charlene McCauley and Terrie Duffy, McCauley Design Group
4:00 p.m. to 6:00 p.m.
Designing for Reliability: Design Choices have Cleanliness Consequences
Caleb Buck, Nidec Aerospace
4:00 p.m. to 6:00 p.m.
Ask the Flexperts with Lessons Learned
Mark Finstad, Flexible Circuit Technologies, and Nick Koop, TTM Technologies
4:00 p.m. to 6:00 p.m.
Avoiding PCB Respins, Reducing Cost and Time to Market
Syed Ubaid Ali Warsi, Wavetroniks
4:00 p.m. to 6:00 p.m.
System Mechanical Design to Control EMI
Rick Hartley, RHartley Enterprises
10:00 a.m. to 12:00 p.m.
Analog Measurements – Sensor Selection, Interfacing, and PCB Design Examples
Ben Voigt and Nathan Christensen, Sparx Engineering
10:00 a.m. to 12:00 p.m.
PCB Stackups & Impedances
Ryan Miller, NCAB Group
10:00 a.m. to 12:00 p.m.
Designing Complex PCBs
Stephen Chavez, Siemens
10:00 a.m. to 12:00 p.m.
Improving Circuit Design and Layout: Strategies for Enhanced Accessibility and Success
Tomas Chester, Chester Electronic Design
10:00 a.m. to 12:00 p.m.
Noise, SI, and EMI in Cables and Connectors
Keven Coates, OnwardAir
12:00 p.m. to 1:00 p.m.
Lunch-N-Learn (Friday Conference Attendees Only)
1:30 p.m. to 3:30 p.m.
PCB Embedded Inductor Technology
Paul Yang, JOVE PCB
1:30 p.m. to 3:30 p.m.
Launching Electronics with Confidence: A Guide to Successful Design Release
Syed Ubaid Ali Warsi, Wavetroniks
1:30 p.m. to 5:00 p.m.
Designing Boards with Today’s BGAs
Susy Webb, DesignScience
1:30 p.m. to 5:00 p.m.
PC Board Design for Optimum Manufacturability
Rick Hartley, RHartley Enterprises