PEACHTREE CITY, GA – AUGUST 18, 2023 – The Printed Circuit Engineering Association (PCEA) today announced Louis Feinstein of Dassault Systèmes will keynote the PCB West conference and exhibition in September.

Feinstein’s talk, Revolutionizing Electronics Cyber-Physical Systems: Unleashing the Power of MBSE and AI for Electronics System Design, focuses on the next paradigm in Electronics Cyber-Physical Systems (ECPS) development. His talk takes place September 20 from 11 a.m. to 12 p.m., and is free to all conference and expo registrants.

By leveraging model-based systems engineering (MBSE) and artificial intelligence (AI), we accelerate the design of electrical and electronic systems. MBSE streamlines integration, while AI-driven optimization ensures alignment with design intent and derived requirements. The synergy of MBSE and AI empowers efficient ECPS development, establishing new benchmarks in quality and speed. A use case will be showcased to validate the approach, paving the way for the future of ECPS.

Feinstein is High Tech Industry Strategy Director, High-Tech at Dassault Systemes. He is a seasoned executive and visionary engineer with profound knowledge and experience in the high-tech market. His current role at Dassault Systèmes involves the global management of High Tech Solutions within the Dassault Systèmes portfolio. His responsibilities encompass product strategy, global market development, technology acquisitions, strategic partnerships, and technology roadmaps for the High Technology portfolio of products and solutions.

“Lou Feinstein’s diverse background, which ranges from design systems to the assembly floor at leading companies like Dassault Systèmes, Textron and EMC, makes him ideal to explain the impacts of the array of coming technologies on the day-to-day operations of almost every engineer and production staffer,” said Mike Buetow, president of PCEA and conference chairman, PCB West 2023.

PCB West, the leading technical conference and exhibition in North America for electronics design, fabrication, assembly and test engineers, takes place September 19-22, 2023, at the Santa Clara (CA) Convention Center. The event includes a one-day exhibition on September 20.

PEACHTREE CITY, GA – JUNE 12, 2023 – Experts in printed circuit design and manufacturing will be on hand at PCB West 2023 to answer attendee questions during the exhibition on September 20, the Printed Circuit Engineering Association announced today.

Among the industry experts who will be available are Rick Hartley (signal integrity and noise control), Susy Webb (design layout and routing), Nick Koop (flexible circuits), Stephen Chavez (PCB design), and Keven Coates (design for assembly).
The experts will be available at scheduled times at the PCEA booth during the show hours of 10 a.m. to 6 p.m. Visit pcbwest.com/ to see the schedule and to register.

“Past attendees have asked for more time to network and get help, and our ‘Ask the Experts’ series with experts in signal integrity, high-speed design, EMI, DfM, flex circuits and more is intended to do just that,” said Mike Buetow, conference director, PCB West.

The help sessions are free to all expo attendees. Those who register for the exhibition will also have access to more than 100 leading suppliers to the electronics design and manufacturing industry.

PRINTED CIRCUIT DESIGN & FAB and CIRCUITS ASSEMBLY magazines are media partners for the event.

PEACHTREE CITY, GA – MAY 22, 2023 – The Printed Circuit Engineering Association today announced registration is open for the technical program for PCB West 2023, featuring nearly 50 presentations and more than 130 hours of in-depth electronics engineering training.

Among the industry experts on tap for this year’s show are Rick Hartley, Lee Ritchey, Susy Webb, Tomas Chester and Dan Beeker. The conference will be held September 19 to 22 at the Santa Clara (CA) Convention Center and features classes for every level of experience, from novice to expert.

The scope of classes ranges from basics on design engineering and DfM, to designing and building RF and microwave products, board stackup, circuit grounding, PCB layout of DDR memory, thermal management, manufacturing PCBs, and more. New courses this year include the role of AI in PCB design, system level simulation, and signal integrity in thin PCB materials, among others.

Also new this year: Ask the Experts, a series of help sessions with experts in signal integrity, high-speed design, EMI, DfM, flex circuits and more.

“PCB West is the preeminent technical conference for printed circuit board engineers in the industry,” said Mike Buetow, conference director, PCB West. “Nowhere else can designers, design engineers, and manufacturers find the in-depth training available at this conference.”

Conference registrants who sign up by August 18 can take advantage of the Early Bird Special discounts for the conference.

An exhibition featuring more than 100 leading suppliers to the electronics design and manufacturing industry will be held September 20.

PRINTED CIRCUIT DESIGN & FAB and CIRCUITS ASSEMBLY magazines are media partners for the event.

PEACHTREE CITY, GA – NOVEMBER 28, 2022 – The exhibition floor space for PCB West 2023 is more than 50% sold, the Printed Circuit Engineering Association (PCEA) said today.

Booth sales began the middle of October, and the largest available spaces were immediately sold out. The show floor is expected to sell out shortly, show organizers added, as booth space is now open to companies that did not exhibit last year.

“Coming off an outstanding PCB West 2022, booth sales for our 2023 event have been strong,” said Frances Stewart, vice president of sales and marketing at PCEA. “We had several new companies approach us during this year’s show about exhibiting next year, and we expect to be sold out in early 2023.”

PCB West will be held September 19-22, 2023, at the Santa Clara (CA) Convention Center. The event includes a one-day exhibition on September 20.

For more information about PCB West, visit pcbwest.com/ or contact Conference Director Mike Buetow at 617-327-4702; mike@pcea.net. 

PEACHTREE CITY, GA – OCTOBER 13, 2022 – PCEA announced proceedings from the annual PCB West technical conference are now available. 

The proceedings include 40 presentations on printed circuit board design, fabrication and assembly from the conference, which took place in October 2022. Presenters were selected by a volunteer panel of industry engineers.

To order the proceedings, click here.

Proceedings, which are copyrighted and cannot be duplicated, are $225. Proceedings from previous years’ conferences are also available at reduced prices. 

PEACHTREE CITY, GA – OCTOBER 13, 2022 – Nearly 2,000 industry professionals, representing some 35 countries, registered for the PCB West conference and exhibition held last week, the Printed Circuit Engineering Association announced today. The technical conference saw its highest registration in more than 10 years.

The annual trade show took place October 4-7 at the Santa Clara (CA) Convention Center. It attracted engineers and other professionals from a range of advanced packaging, design, fabrication and assembly companies.

“This was one of, if not the best, PCB West conferences I have ever attended,” said Stephen Chavez, MIT, CPCD, CID+, chairman, PCEA. “The industry buzz and PCEA euphoria was everywhere.”

“Congratulations on the best show yet!” added John Lee, vice president of marketing & brand strategy, Insulectro. “Your hard work and vision paid off for all of us. Great job. We had a ball.”

“I think the industry responded to the stellar lineup of experts who presented during the week,” said Mike Buetow, president, PCEA. “The initial panel discussion on where the design profession is going set a strong, positive tone that resonated the entire week.”

PCEA also announced PCB West 2023 will take place September 19-22, 2023, at the Santa Clara (CA) Convention Center. The event includes a one-day exhibition on September 20.

For more information about PCB West, visit pcbwest.com/ or contact Conference Director Mike Buetow at 617-327-4702; mike@pcea.net. 

PEACHTREE CITY, GA – AUGUST 8, 2022 – Registrants for the PCB West exhibition this fall will gain access to nine free technical sessions, the Printed Circuit Engineering Association announced today. The sessions take place on October 5 at the Santa Clara Convention Center, and run the gamut from advanced packaging to design, fabrication and assembly.

“Free Wednesday” leads off with a panel on “How Heterogenous Integration Affects the PCB Industry,” moderated by Phil Marcoux, a legend in SMT and advanced packaging. Heterogeneous is the latest branding effort to promote the assembly of dissimilar electronic components. In the past these could be called multichip modules, 2.5-D, 3-D and even “hybrid” assemblies. Heterogeneous integration makes the design function much more complex than is typical for electronic products, however, because many parameters can impact performance. This panel will address those complexities and how to solve them for printed circuit board designs.

The panel is followed by a pair of sessions that look at design and fabrication considerations of semi-additive processes and high-frequency materials, followed by the keynote address, “Augmented and Virtual Reality, the Next Computer Revolution,” by Brian Toleno, Ph.D., Meta.

Following a lunch on the show floor, which is free to all show attendees, the free sessions resume with a pair of sessions looking at emerging PCB technologies and common design errors caught at fabrication, plus a review of the PCB outline drawing.

Two talks on how to leverage bi-directional data transfer using the IPC-CFX and IPC-2581 formats to create a digitized “smart” factory fill out the afternoon schedule.

Following the free sessions is a reception on the exhibition show floor.

Anyone who registers at pcbwest.com/ for the exhibition and free sessions by October 4 will receive free admission. Day of show registration for the exhibition and free sessions is $25.

Registration is open for both the technical conference and the exhibition at pcbwest.com/.

PEACHTREE CITY, GA – AUGUST 8, 2022 – Printed circuit engineers are ready to get back to face-to-face events, and the PCB West technical conference has all the reasons they need to make their return to live interaction more than worth their time.

Registrants who sign up by September 6 can take advantage of the Early Bird Special discounts for the conference, which features 40 presentations spanning more than 110 hours of classroom time.

Among the industry experts on tap for this year’s show are Rick Hartley, Susy Webb, Tomas Chester and Dan Beeker, headlining a stellar list of technical experts presenting at PCB West. The conference will be held October 4 to 7 at the Santa Clara (CA) Convention Center and features classes for every level of experience, from novice to expert.

An exhibition featuring 100 leading suppliers to the electronics design and manufacturing industry will be held October 5.

The scope of classes includes:

• Controlling noise
• Signal integrity
• Designing and building advanced HDI
• Routing high I/O count chip packages
• Board stackups
• Power integrity, and more.

New courses this year include proper PCB layout of DDR, signal energy flowing through a PCB stackup, surface finish selection criteria, understanding high frequency materials test methods for Dk and Df, and PCB design for engineers.

Conference attendees receive free Lunch-N -Learn talks and a Professional Development Certificate.

“Surveys show engineers want to get back out among their peers, and as the leading technical conference in the world for printed circuit engineering, PCB West is the ideal place to do it,” said Mike Buetow, conference director, PCB West, and editorial director of UPMG. “Book now and save $200!”

Registration is open for both the technical conference and the exhibition at pcbwest.com/.

PEACHTREE CITY, GA – MAY 31, 2022 – The metaverses offer myriad opportunities not just for users but for developers of computing devices. As that market takes off, what novel innovations in materials and production will be needed for printed circuit designs to meet the requirements for weight, size, and functionality?

Those are the questions Dr. Brian Toleno, manager, Applied Materials at Meta’s Reality Labs, will tackle when he keynotes this year’s PCB West conference. His talk, Augmented and Virtual Reality, the Next Computer Revolution, will describe the current market, use cases, and the technology all around AR/VR, with a focus on the printed circuit board aspects.

At Meta, Dr. Toleno leads a multi-disciplinary team that works on the material challenges in Meta’s consumer electronics hardware. These devices include VR headsets (Quest 2), smart glasses (Ray-Ban Stories), Portal smart screens and other exciting devices that help bring people together.

Dr. Toleno is a leading expert in materials science for electronics applications. Prior to Meta, Dr. Toleno was director of new technology at Microsoft, working on the Hololens and director of global product management for underfills and encapsulants at Henkel. He was also a director of SMTA. He has a doctorate in chemistry from Penn State University and a bachelor’s of science in chemistry from Ursinus College.

His talk takes place Oct. 5 from 11:00 a.m. to 12:00 p.m. at the Santa Clara (CA) Convention Center as part of “Free Wednesday.”

“Virtual reality is much further along than many people realize,” said Mike Buetow, conference director, PCB West. “It has more daily transactions than the two largest digital currencies combined. Dr. Toleno has a deep knowledge of electronics manufacturing, and I can’t think of a better person to explain the computing requirements from the cloud, the edge and localized devices this future will require.”

The PCB West conference will be held October 4 to 7 at the Santa Clara (CA) Convention Center, featuring classes for every level of experience, from novice to expert.

An exhibition featuring more than 100 leading suppliers to the electronics design and manufacturing industry will be held October 5.

There is no fee to attend Dr. Toleno’s presentation, but advanced registration at pcbwest.com/ is required.

PEACHTREE CITY, GA – May 20, 2022 – The PCEA Conferences Task Group today announced the technical program for PCB West 2022, featuring nearly 50 presentations and more than 110 hours of in-depth electronics engineering training.

Among the industry experts on tap for this year’s show are Rick Hartley, Susy Webb, Thomas Chester and Dan Beeker. The conference will be held October 4 to 7 at the Santa Clara (CA) Convention Center and features classes for every level of experience, from novice to expert. 

The scope of classes ranges from basics on design engineering and DfM, to designing and building advanced HDI and routing high I/O count chip packages, board stackup, circuit grounding, low layer-count (IoT) board design, high-frequency design, thermal management, and a complete virtual plant tour of a flexible circuit manufacturing facility. New courses this year include RF and microwave design, PCB layout of DDR memory, mechanical design, and raw material selection.

PRINTED CIRCUIT DESIGN & FAB and CIRCUITS ASSEMBLY magazines are media partners for the event.

For more information about PCB West, visit pcbwest.com/ or contact Director of Group Shows, Frances Stewart at 678-817-1286; frances@pcea.com.